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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Burton-On-Trent, Staffordshire
Industry:
Salary: £40000 - £45000 per annum
REF: JB54879_1497968317
Contact Name: John Boggis
Contact Email: john.boggis@regionalrecruitment.com
Job Published: 4 months ago

Job Description

DIGITAL MARKETING MANAGER
An exciting and brand new opportunity exists for a Digital Marketing Manager within a leading company supplying into the construction sector.

BENEFITS:
Basic Salary £40,000 - £45,000 per annum
Company Car
Company Pension
Genuine opportunities for career progression
33 days holiday inc. Bank holidays


Your role will be to manage the digital acquisition of the Company, using best practice digital marketing tactics to continuously optimise and improve performance. You will be responsible for keeping ahead of the competition with the existing tactical approach to acquiring relevant digital traffic through our most successful channels (PPC, Display/digital advertising, email and social media).

DUTIES INVOLVED IN THIS VACANCY:
*Manage SEO and web content optimisation
*Manage PPC in alignment with web content and messaging
*Introduce new PPC techniques to optimise budget and improve clicks
*Develop social media messaging strategy aligned with the marketing plan
*Introduce social advertising to boost impression rates of social media coverage
*Recommend/suggest gated content requirements suitable for social media
*Keep track of advertising deadlines and create necessary digital and print advertising with the creative team
*Event management; Provide support in execution of lead gen collateral, pre-show emails, stand design and set-up administration.
*Provide reports on a weekly basis on the key metrics SEO, PPC, Email effectiveness and Social Media

THE CANDIDATE:
*Adobe Creative Suite or other visual design and wire-framing tools
*Experience in web and other interactive applications (e.g. Wordpress, / HTML etc.)
*Excellent digital marketing skills using a variety of martech for SEO, PPC and E-mail marketing
*A strong understanding of Social Media - Facebook, Twitter, LinkedIn, Google+ and their SEO benefits
*Project management
*Experience of Marketing Automation logic and methodologies
*Strong copy writing and proof reading skills
*Ability to deliver to tight deadlines and possess excellent multitasking skills
*Experience of working within the construction/manufacturing sector would be a distinct advantage
The first stage of the application process is to apply online. If you would like any more information about this vacancy before applying, please feel free to contact us and ask for John.
If you have not been contacted by telephone or email within 7 days of your application, you have been unsuccessful on this occasion. Unless you notify us otherwise, we will retain your CV and covering letter on our database and may contact you with other job opportunities in the future.

Regional Recruitment Services Ltd acts as a Recruitment Agency and Employment Business that specialise in Customer Services & Administration, Sales & Marketing, Accountancy & Finance, Supply Chain & Logistics, Engineering & Manufacturing and Trades & Labour. You can view all of our live vacancies by visiting our website.